Never turn off the ads.
Ad spend is easy to waste. I start with benchmarks, audit the accounts and the systems under them, sometimes call in as a customer, and never shut the campaigns off.
Continue reading From the desk
Notes
Notes on markets, systems, and the work in between.
Pick up the phone.
Most problems get fixed by an actual conversation, not a better-worded message. Going silent is the one move that reliably makes it worse.
Continue readingFewer meetings is not the fix.
Meetings can be spectacular timewasters. Cutting them too far is worse. The right frequency depends on the work, not the calendar's default.
Continue readingSilence is data.
Silence is not nothing. It is four different situations that look identical from the outside. Each one needs a different read.
Continue readingI run this site on software I wrote myself.
No WordPress. No Squarespace. Why I write and run my own CMS and what it actually costs me.
Continue readingStart here.
The short version of how I got here, what I actually do, and the track record behind it.
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