I don’t run my mouth.
Every case on this site is real. None of them name names. Here is what that actually means, and where the line sits.
What stays confidential
Client identity. Company name. Financial detail. Board dynamics. Personal and family circumstances. Employee names. Vendor names. All of it, as much as I can control. I do not mention who I have worked with in passing, not even casually, not even to make a point.
How the case studies get built
Every story on this site is anonymized by default. Details get generalized and specifics get softened until nothing published could let someone outside the room identify who was actually involved. On engagements where the story sits close enough to the surface that anonymizing alone is not enough, I go back and ask for sign off before anything goes up. If I cannot get comfortable a story is safe to tell, it does not get told, and it does not appear here.
NDAs
I do not have one blanket policy. Every NDA gets reviewed on its own terms, case by case, not signed on reflex and not refused on reflex either. What matters is whether the actual terms match the actual work.
Where the line sits
There is a short list of things I will not sit on: fraud, anything I am legally compelled to disclose, a genuine safety issue, or another illegal act. Outside that list, what happens in an engagement stays in the engagement.
Conflicts
I do not work both sides of the same table. If I have worked with a company, I do not turn around and work with its direct competitor. And I do not discuss one client's business with anyone else, client or otherwise. Sensitive information is not currency, even in a conversation that feels harmless.